Milan, November 3, 2026 – The EICMA international motorcycle exhibition officially kicked off today. LETBE, a brand under the Haojin Group, marked its third appearance at this premier global two-wheeler event, showcasing its full "Mechanical Pet" lineup at Booth I80, Hall 10 of the Fiera Milano. During the show, LETBE hosted a brand launch event themed "Foresee the Future · CO-Engineering Excellence," welcoming dealer representatives from around the world. With the further expansion of the Mechanical Pet family, the booth drew continuous attention.
(Image: Panoramic view of the LETBE booth)
At the launch event, LETBE representative Harry delivered a speech, sharing the brand's latest achievements and future vision with global partners and the audience. The event announced a new partnership with Italian partner PELPI to jointly develop the Italian market. Mr. Galli, representing PELPI, also took the stage to express his confidence and expectations for this collaboration.
(Image: Harry speaking at the launch event)
(Image: Mr. Galli from the Italian partner speaking)
The booth brought the wilderness outdoor riding scene into the exhibition hall, fully presenting the brand's signature visual identity and creating an immersive riding atmosphere for visitors. Within this space, LETBE expanded its existing product matrix with several new "Mechanical Pet" members. Highlights included the NEXOR 250cc off-road model, along with the KAIROS-R 125cc sportbike and KAIROS 125cc street bike—both designed as the brand's first entries for young riders.
These new models will join the previously unveiled 350cc crossover maxi-scooter NOMAD and the FLYGON 125cc/220cc city scrambler as the main lineup for overseas markets in 2027.
(Image: New models and crowd at the booth)
LETBE also showcased the X7 and X9 youth electric models, further refining its product matrix to meet the diverse riding needs of young users.
(Image: X7, X9 models and crowd)
On the booth, proven crowd-pleasers like the MECHA and PUNK continued to attract visitors to stop and take photos, while personality-driven models like the NEON and ISLAND shared the stage. This diverse lineup reflects LETBE's strategic approach to adapting products for the specific needs of young riders across different overseas markets.
(Image: Classic models and crowd)
(Image: Group photo of global overseas dealers)
From its EICMA debut in 2024 to its third appearance in 2026, LETBE has continuously deepened its understanding of overseas markets and refined its product strategy. The brand remains committed to the "Mechanical Pet" concept and the attitude of "Break the Pattern, Never Settle," believing that a motorcycle is far more than just transport—it is a lifestyle partner carrying personality and emotion. Moving forward, LETBE will continue to expand its product lineup around the "Mechanical Pet" philosophy and steadily advance its global market presence.