Malaysian Media and Dealer Delegation Visits Haojin Motor

From September 2 to 4, 2026, a delegation of top Malaysian motorcycle media and MForce team visited Haojin Motor for a three-day visit focused on deep-dive tours and cultural exchanges. The itinerary featured factory tours, new product debuts, test rides, a slow-riding challenge, and hands-on experiences with Lingnan intangible cultural heritage. The visit marks a new chapter in the strategic partnership between Haojin Motorand its Malaysian partners.

Accompanied by Haojin executives, the delegation first toured the main showroom to trace the company’s 20-plus-year growth history and explore its robust R&D and manufacturing capabilities. On display was the entire "Mechanical Pet" lineup from LETBE, Haojin’s trendy sub-brand,including ISLAND,NEON, FLYGON, and ARTHUR . Taking center stage was LETBE’s newly launched crossover scooter, NOMAD. First unveiled at the 139th Spring Canton Fair, the NOMAD turned heads with its rugged styling, customizable front LED screen, and automotive-grade interactive lighting system. The delegation resonated strongly with its "Mechanical Pet" design concept and the brand slogan, "Break the pattern, never settle"

Next, the group walked through the assembly lines and testing center to observe the complete manufacturing process from component assembly to final off-line inspection. They praised Haojin’s rigorous standards in durability testing, performance evaluation, and quality control.

During the test-ride session, guests tested LETBE lineup product.The lineup won high praise from media and dealer representatives for its strong power delivery, agile handling, and refined build quality. Following the rides, a playful slow-riding contest took place. Competitors aimed to cover the course as slowly as possible without losing balance—a true test of clutch management, braking finesse, and weight control. The game highlighted the precise low-speed control and stability of LETBE models. As a key player in China’s motorcycle industry, Haojin Motor remains committed to original design and premium quality to expand globally, while its sub-brand LETBE continues to reshape industry standards. The test rides and fun challenge reinforced partners' confidence in the product line while building closer personal ties.

Beyond business, the delegation visited Gualing Village in Zengcheng to try their hand at traditional paper-cutting and Lacquer Fan. With over 500 years of history, this traditional Lingnan overseas Chinese village blends ancient architecture with heritage workshops. Guided by master artisans, guests crafted their own pieces and experienced the charm of traditional Chinese culture. The activity added a memorable cultural touch to the trip and highlighted Haojin’s commitment to using culture as a bridge for international partnership.

This visit serves as another major milestone following LETBE’s debut at the Malaysia Bike Show in May 2026. With Haojin’s 20-plus years of motorcycle manufacturing and R&D expertise, the company is accelerating its brand expansion across Southeast Asia. The showcase of the NOMAD and the engaging itinerary have strengthened trust between both sides, laying a solid foundation for Haojin's long-term growth in Malaysia and the broader region.