LETBE Formally Enters Myanmar with "Mechanical Pets"

In June 2026, a brand launch event hosted by LETBE’s local partner in Myanmar concluded with great success, marking the official entry of LETBE—the youth-centric motorcycle brand under Haojin—into the Myanmar market.

The event highlighted four popular models: NEON, ISLAND, ADV, and HERON. With their instantly recognizable designs and product positioning tailored for urban commuting, the lineup drew strong interest from local dealers, media representatives, and riding enthusiasts.

Leveraging the mature manufacturing and R&D supply chain strength of its parent company, Haojin, LETBE brings its complete portfolio of youth-oriented, original products to Myanmar, offering fresh, personalized mobility choices to the local market. As a crucial step in LETBE’s global strategy across Southeast Asia, using Myanmar as a key stronghold, the brand will continue to enrich its offerings based on local riding needs and integrate into the daily lives of more Southeast Asian riders.